Who we are

LoadFocus is a carrier-first dispatch service built to help truckers maximize profits, reduce empty miles, and simplify operations. We handle the logistics so you can focus on driving.

Our Story

LoadFocus was founded by three young entrepreneurs with one goal: to modernize trucking operations using today’s technology while staying true to the values that move this industry—trust, reliability, and hard work.

One of our founders, Fidel, is a U.S. Marine veteran, bringing discipline and structure into every part of our process. The other two, Louis and Ryan, are MBA students with hands-on experience in business management and marketing, focused on making dispatching not just more efficient, but smarter.

Together, we’re building a service that uses AI tools and data-driven systems to streamline operations, secure better rates, and support drivers like partners—not numbers.

Our Mission

To provide fair, transparent, and premium dispatching services that put carriers first. We believe in honest partnerships and real support, not just profits.

Fidel Hernandez, Managing Partner

  • Operational Officer

  • Financial Officer

Louis Atuncar, Managing Partner

  • MBA Candidate

  • Administrative Officer

Ryan De La Mora, Managing Partner

  • MBA Candidate

  • Marketing Officer

Contact us

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